Which Ad Lifted Trial Conversions by 15%?

The right ad likely caused the conversion lift, according to a Twitter poll. More than half of respondents, 56% to be exact, chose the ad on the right as the likely driver of a 15% increase in trial conversions. The original poll was posted by @sab8a. Here's the breakdown:

It looks like the left option didn't get much love, but 24% of people didn't vote at all.

Here are a couple of interesting reactions:

• @AlvonTimotius: "@sab8a Right ?"
• @dimiwonders: "@sab8a it’s the right one, but I’ll bet my arm that you also got increase in refund requests (or are about to)"
• @ryanbijoy: "@sab8a def left"

What do these results tell us? First, social media users are always willing to give their two cents. Second, correlation doesn't equal causation, so @sab8a will need to dig deeper to know for sure. A lift like that is great, but it’s important to understand why it happened.

Polls are fun, but real data is the best way to make smart marketing decisions.