Which Ad Lifted Conversions More?

The 'right' ad won this Twitter poll, with 56% believing it drove a 15% lift in trial conversions. The poll asked which of two ads was responsible for the boost, and the right ad clearly resonated more than the 'left' ad, which garnered only 22% of the vote.

Here's the breakdown:

Some insights from voters who favored the 'left' ad:

@ryanbijoy: "@sab8a def left"

@sriramkri: "@sab8a No brainer it’s left. This is basic 101 free trial to conversion messaging etc"

Those who preferred the 'right' ad had this to say:

@jaycebaggio: "@sab8a Right one, I think the left one has too much content and requires a lot of mental work for the user"

@YS: "@sab8a Right. Left presents a question which the user is not equipped to answer. They need to use the app first before they can be sure of it's valu..."

So, what can we learn from this poll? It seems that simple, direct messaging often wins, and asking users to evaluate value before they've experienced it might be a turn-off. The 'right' ad likely benefited from being less demanding and more focused on immediate appeal. Sometimes, less really is more when it comes to ad design.